Bangladesh and Education Essay

Education – a simple word that is one of the major drivers of our planet earth. Through education people get to know who they are, where they came from and where they will be heading in the near future. Education is the spearhead of a society. It is because of proper education that people get to know about the diversity of this unpredictable world. Education forges the lives of those who get it. Education is one of the important factors that affect the quality and the means of leading a prosperous life. Bangladesh was described as one of the poorest countries of this world after the liberation war in 1971. It had gone through harsh phases of floods, droughts, cyclones, famines and other natural calamities and at present one of the world’s most crowded countries still remains well below the poverty line and as a result most of the population is still illiterate. Education still and always will remain an important form of social capital in this world. Education fosters innovation, contributes to the economic growth of a country and also increases the efficiency, effectivity and productivity of all the individuals who get the light of education. The World Bank (WB) approved generous amount of loans in the recent past to promote and improve the education sector of Bangladesh. However, the government and the NGOs are playing an active role in the development process by educating the mass population of Bangladesh and the whole course of action mainly focus their vision on the children and women. In Bangladesh the educational process is so slow and weak that the development process has become sluggish. OBJECTIVE Education system in Bangladesh is three-tiered and highly subsidized and the Bangladesh government operates many education institution in the primary, secondary and higher secondary levels. Through the University Grants Commission, the government funds more than 35 state universities in the tertiary education sector. Bangladesh emphasizes on the education For All (EFA) objectives, Millennium Development Goal (MDG) and the International Declarations. According to the articles 15 and 17 of the Constitution of Bangladesh, every citizen has the right to education and all children between the ages of 6-18 should receive primary and secondary education free of charge. The government should provide the underprivileged children with free books and education free of cost. METHODOLOGY As we are the students of RS, we were unable to go outside to meet with people and conduct interviews with them. So, to gather our information and data, we had to go though different forums, journals, books and different websites. HISTORY OF EDUCATION. From 1971 our education system started officially. At the beginning of the education system in Bangladesh the number of schools and universities were very poor. There were only 6 public universities in 1971. But now the numbers of universities are increasing. Now the numbers of primary schools are near about 76000. The great point system started from 2000 and the JSC and JDC education system was started from 2010. In recent years Bangladesh has adopted various strategies to educate the general people mainly the children. In education sector BRAC’s contribution is bigger. Sir Fazle Hassan Abed founded BRAC School at 1972. In the history of education BRAC played an important role . EDUCATION SYSTEM AFTER LIBERATION After the liberation war of Bangladesh in 1971, the People’s Republic of Bangladesh became an independent nation free to choose its own educational destiny. As Bangladesh was, and still is, a secular state, many forms of education were permitted to co-exist. The formidable British system was, and still is, largely practiced. In fact, presently, the Bangladeshi system of education is divided into three different branches. Students are free to choose anyone of them provided that they have the means. These branches are: The English Medium – English medium schools are mainly private and thus reserved for the wealthy class. After three years of pre-school, students must successfully pass through ten grades to be eligible for writing the Ordinary Level Exams, also called the O-Levels. Then after one more year of studies, students can write the Advanced Level (A-Level) Exams. The Bengali Medium – the Bengali Medium, which is offered by the government. In the Bengali Medium, all the courses are offered in Bengali with the exception of English courses and the Religious course. The tuition fee is minimal compared to English schools but they still vary largely between schools. After three years of pre-school, students in the Bengali medium do five years of primary school. Then they move to high school for grade five to grade ten. At the end of the tenth grade, they appear for their SSC (Secondary School Certificate) exam. Afterwards, they move on to two years of college following which they have to write for the HSC (Higher School Certificate) exam. The Religious Branch – Bangladesh is a very poor country with millions of homeless children. To educate these children, there are religious institutions called â€Å"Madrashas† where these children are sheltered, fed and taught the ways of Islam by priests. These children learn the scripts from the Koran and the regular prayers. Literacy situation in Bangladesh Period Census – The 1974 census defined literacy as the ability to read and write in any language. This definition was in conformity with the UNESCO; one accepted throughout the world. The definition of literacy used in the 1981 census covered only persons of age 5 years and above and included those who could write a letter in any language. The 1991 census also defined literacy as the ability to write a letter in any language but covered persons of age 7 years and above. The effect of change in definition of literate has been reflected in the literacy rates of different census years. Increase in Literacy – Literacy rate among people of all ages rose from 17% in 1961 to 24. 9% in census year 1991. For the 7 years and above age group, the literacy rate increased from 26. 8% in 1974 to 32. 4% in 1991. In all census periods, the literacy rates were higher among the males than among the females. The female literacy rate, however, rose significantly in the 1991 census. It was 16. 4% in 1974 and 25. 5% in 1991. Urban rural variation in literacy rate is also quite evident in all census periods. Literacy rates in urban areas are higher than in rural areas in all census periods. Adult literacy Adult literacy rate for population 15 and above is defined as the ratio between the literate population of the age 15 years and over to the total population of the same age expressed in percentage. This rate for both sexes was 25. 9% in the 1974 census and 29. 2% in the 1981 census. In the 1991 census the rate was 35. 3%. In all census periods, male adult literacy rate was higher than the female. Educated adults come to the urban areas for better employment and education. As a result, the adult literacy level of urban population is much higher than that of their rural counterparts in all census years. However, the gap between urban-rural literacy rate narrowed in 1991, as did the gap between the male and female population. This is due to rural people’s increasing participation in education in recent times. Steps of Bangladesh after Liberation towards development of education The independence of Bangladesh generated a new enthusiasm in both government and private level in efforts to expand literacy and remove illiteracy. The Bangladesh Constitution of 1972 provides the basis for a policy on universal primary education. The policy has three components: establishing a uniform mass oriented and universal system of education; extending free and compulsory education to all children; and relating education to the needs of society and removing illiteracy. Keeping in view the constitutional directives, Bangladesh committed itself to implement the recommendations of – The World Conference on Education for All (1990), The World Summit on Children (1990) and The Summit Declaration on Education for All (1993). Primary Education of Bangladesh Primary education was recognised as the foundation of preparing literate citizens of the country in all national documents, reports of the commissions, and committees on education. But this stage of education got a momentum only after the enactment of the Compulsory Primary Education Law of 1990. Compulsory primary education under this Act was introduced in 1992 in 68 thanas, and all over the country in 1993. Measures such as satellite schools, community schools, and Food for Education Programme were taken up to increase enrolment and decrease dropout. The new primary curriculum based on terminal competencies was implemented in 1992. These steps resulted in some improvements in various efficiency indicators of primary education such as in gross enrolment ratio and the completion rate and raised the participation of girls in primary education. In addition to state intervention, from the second half of 1980’s, the government allowed NGOs to experiment with a variety of delivery mechanisms to cater to the basic educational needs of the disadvantaged population. Role of BRAC BRAC launched its education programme in 1985 with 22 one-room primary schools following non-formal approach. The goal of the BRAC Education Programme is to make a significant contribution to the achievement of education for all in Bangladesh. The BRAC Education Programme is mainly focusing on –  increase access of basic education in unreached and underserved population improve quality in formal education system support the government in achieving Millennium Development Goal 2 – Education for All by 2015 ? In sheer size, BRAC operates the largest private school system in the world: 1. 1 million students (70% of them are girls) are enrolled at present in 37,000 BRAC schools that provide four years of non formal primary education. So far, almost 5 million children have already graduated from primary school and got their basic education from these schools and close to 95% enrol to secondary schools. Education Programme – Primary School Operations Primary Schools Currently running24,398 Current Students0. 75 mil Graduates4. 95 mil Cost per Child per YearUSD 32 Schools for Indigenous Children2,441 Pre-Primary Schools Currently Running13,054 Current Students0. 36 mil Graduates4. 33 mil The Five Year Plan(s) According to the Report of Bangladesh Education Commission of 1974, the number of adult men and women illiterates in the country at the time of independence was 35 million. The Report recommended adoption of non-formal and mass education programmes for them. Accordingly, the First Five-Year Plan (1973-78) launched a massive functional literacy programme through non-formal education and allocated Tk 400 million for this subsector. The Second Five-Year Plan (1980-85) attached high priority to eradication of mass illiteracy. In the Third Five-Year Plan (1985-90) the programme was revived with an allocation of Tk 250 million and a modest target of making 2. 4 million adults literate by June 1990. Information from the office of the Integrated Non-Formal Education (INFE) project (former MEP Office) show that only 27 upazilas were covered in this project out of a target of 71 upazilas. A total of 291,600 adults were made literate in five years. In the Fourth Five-Year Plan (1990-95) Tk 235. 70 million was allocated. During the Plan period MEP was continued as a spillover under the project and total of 367,660 adult illiterates of 11-45 years age were made literate. The programme was implemented in 68 thanas of the country. Moreover, under the aegis of the district administration a programme named Total Literacy Movement (TLM) was started in 1995 in Lalmonirhat and Bhola districts. It was later extended to 15 other districts. Preparatory work is now under way to extend TLM to 22 more districts. The Fifth Five-Year Plan (1997-2002) adopted an ambitious objective to achieve the goal of Education for All (EFA) by the end of Plan period 2002. The major objectives are to increase gross enrolment in primary schools to 110 percent (net 95%) with particular emphasis on enrolment of girls and on increasing completion rate of primary education to at least 75 percent by the year 2002. The Fifth Plan also set up some important objectives of mass education consistent with the overall objectives of achieving the goal of EFA and fulfilling the educational needs of 30 million adult illiterates. These objectives are to increase literacy rate of adults (15 years and above) to 80% by the year 2002, to empower learners with technical skills, entrepreneurial traits and leadership skills, to empower skills related to literacy, numeracy and communication, to reduce gender gap in literacy rates in both rural and urban areas, and to develop continuing education programme for neo-literates. ? BANGLADESH, EDUCATIONAL STATISTICS OF 2005 ? BASIC EDUCATION STATISTICS, 2010 Number of Institution, Enrolment and Teacher in Post-Primary and Primary by management and sex, 2010 Type of SchoolManage. mentInstitutionTeacherStudentIndicators TotalTotalFem. % FemTotalGirl% GirlTSRSPITPI Primary School EducationPublic3767218145510543158. 109885697506116551. 20542625 Private450021995026812834. 157018849347542149. 52351564 Total8267438095717355945. 5616904546853658650. 50442045 Secondary School EducationPrivate187232107804791722. 737240497387315753. 493438711 Public3177231241733. 4322527710651947. 283171123 Total190402180115033423. 097465774397967653. 313439211 College EducationPrivate3068773201626521. 04150516671642347. 601949125 Public2569900231023. 3388910935852340. 3290347339. Total3324872201857521. 302394275107494644. 902772026 Madrasah EducationPublic310400. 0060642313. 8158202135 Private93581077431091110. 132194863116742753. 192023512 TOTAL93611078471091110. 122200927116765853. 052023512 University EducationPublic319163165618. 072629418198831. 18298482296 Private515710170129. 792009394912524. 45353940112 Total8214873335722. 5746388013111328. 26315657181 Technical & Vocational EduPublic251401554213. 501338971799913. 443353316 Private259711286270823. 993140307052122. 46281214 Total284822455461120. 5344792710258122. 90201578 ProfessionalPublic70179548627. 0819120935748. 941127326 Private214312345014. 41508231451628. 561623715 Total284491893619. 03699432387334. 131424617 Teacher EducationPublic90103927526. 47176631005856. 941719612 Private9283025530. 728613243728. 2910949 Total182186953028. 36262761249547. 551414410 All (Post-primary)Public101833247768623. 12155407158467537. 6247152733 Private341034167928020719. 2411514931589360651. 182833812 Total351214500398789319. 5313069002647828149. 572937213 All (Primary + Post-primary)Public3869021470211311752. 6911439768564584049. 35532966 Private7910561629414833524. 0718533780936902750. 55302348 Total11779583099626145231. 46299735481501486750. 09362547 COMPARISON OF EDUCATION AID AND SPENDING OVER THE PERIOD 1980-2008 Figure 5 shows the increasing gap between education aid and government spending. The 1980s illustrate the small gap between aid and spending, which began to increase over time. From 2006 onwards, education aid began to decline and government spending increased. This reflects the relatively low and declining proportion of aid in total education spending. ? TOTAL PRIMARY STUDENT ENROLMENT (1985-2005) Fiscal Year Primary student enrolment (millions) 1985 10. 08 1986 10. 78 1987 11. 26 1988 11. 76 1989 11. 77 1990 12. 34 1991 13. 03 1992 13. 72 1993 14. 2 1994 15. 19 1995 16. 43 1996 17. 07 1997 17. 32 1998 17. 63 1999 19. 61 2000 17. 67 2001 17. 66 2002 17. 56 2003 18. 43 2004 17. 95 2005 16. 23 PRIMARY ENROLMENT Source: Ministry of Education, Bangladesh PROGRESS IN PRIMARY SCHOOL ENROLLMENT RATE SINCE 2000 One of the key EFA goals is to ensure gender parity in education by 2015 – Unlike most South Asian neighboring countries, Bangladesh has already achieved gender parity in primary and secondary education. The GER and NER for girls have increased from 87. 7 percent and 63. 9 percent to about 88. 4 percent and 67. 4 percent respectively within 2000-05. About 16. 2 million students are currently enrolled in primary schools in Bangladesh, of which about 8 million are girls In an effort to promote the education of the poor, the GoB has been engaged over the past ten years into demand side interventions such as the Food for Education Program (FFE) and the primary stipend program. PROGRESS IN ADULT LITERACY RATE SINCE 2000 According to HIES 2005, Bangladesh is estimated to have about 41. 5 million people aged 15 or more who are illiterate. Considering the extent of poverty and the prevailing high illiteracy rate (about 54 percent in 2000), the GoB gives high priority to non-formal education through basic and post-literacy programs and continuing education. The government also recognizes that the literacy and numeracy skills can help improve the income and welfare status of the poor. Literacy and social mobilization programs have contributed to raising the national literacy rate from 45. 6% to 52. 7% between 2000 and 2005. Bangladesh is likely to meet the EFA target of a 50 percent increase in adult literacy by 2015 if the annual growth rate of literacy rate exceeds 4 percent. The literacy and social mobilization programs are likely to have contributed to raising the national literacy rate from 45. 6 percent to 52. 7 percent between 2000 and 2005 (cf. HIES 2000 & 2005). In particular female literacy rate has gone up by almost 9 percentage points compared to male literacy rate which only records a 5 percentage point increase. Furthermore, the number of illiterates aged 15 to 30 has decreased from about 15 million to 11. 8 million between 2000 and 2005. Although Rural areas appear to be still lagging behind urban areas. ? PROGRESS IN PRIMARY COMPLETION RATE SINCE 2000 OVERVIEW OF THE PRIMARY EDUCATION AND ADULT EDUCATION Bangladesh sustains one of the largest primary education systems in the world with as many as 80,401 primary institutions of 10 different kinds namely, GPS, RNGPS, NRNGPS, experimental schools, community schools, kindergartens, NGO schools, ebtedaee madrashas, primary sections of high madrashas, primary sections of high schools. According to the School Survey Report 2008, GPS, RNGPS, Experimental and community schools constitute 75% of the total institutions. These four categories of institutions are providing primary education to 81. 9% of the total primary school enrolled children of over 16. 3 million. The proportions of boys and girls enrolled at the primary level are 49. 3% and 50. 7% respectively. A total of 364494 teachers are engaged in primary teaching in all the ten categories of institutions comprising 40. 4% female and 59. 6% male. The proportion of female teachers in GPS, RNGPS, PTI and community schools is 50. 2%, 32. 2%, 39. 0% and 73. 6% respectively and the pupilteacher ratio is 51. 4, 44. 7, 48. 1 and 43. 35 respectively. NGOs in the country have been making significant contribution to the education sector. About 500 NGOs are currently running 48,855 learning centers for providing primary education to 10,24,495 females and 6,06,802 males in the country (CAMPE, 2007). A total of 518 NGOs have been engaged in education programs of which more than 450 have adult literacy programs integrated into NFE. The NGOs are providing adult education to 1,19,277 females and 26,193 males through 6,574 learning centers (CAMPE, 2007). However, some of the major NGOs in the country offering adult education are BRAC, Proshika, Dhaka Ahsania Mission, FIVDB, Action Aid, Swanirvar Bangladesh. BRAC has been the largest NGO in the country operating the largest non-formal education program. It runs 34000 NFPE schools serving 1. 02 million un-enrolled and drop out children of the marginal families. RELATE WITH MDG The Government of Bangladesh has made commitment in the World Education Forum held at Dakar, Senegal in April 2000, towards achievement of Education for All goals and every citizen by the year 2015. The World Education Forum adopted six major goals for education, two of which also became Millennium Development Goals later in the same year. The Dakar goals covered the attainment of Universal Primary Education (UPE) and gender equality, improving literacy and educational quality, and increasing life-skills and early childhood education programs, and were to be achieved within 15 years (EFA Global Monitoring Report, 2005:28) However, the gender goal was judged to be particularly urgent – requiring the achievement of parity in enrolments for girls and boys at primary and secondary levels by 2005, and of full equality throughout education by 2015. The Millennium declaration of the United Nations adopted on 8 September 2000 by all member states in the millennium Summit gave birth to eight goals to be achieved by 2015 (UN, 2005:3). Besides the eight goals, there are 18 targets and 48 indicators in the MDGs. All these Aaspects are pertinent to combat poverty, hunger, illiteracy, diseases, inequality between man and woman, infant mortality, maternal mortality, environmental degradation and improving global partnership for development. The second Goal has designated universal primary education that emphasizes the implicit objective of equal education for boys and girls alike and to be able to complete a full course of primary schooling. Bangladesh is committed to achieve the MDGs and the goals are included in the countries first Poverty Reduction Strategy Paper. By May 2005, the government developed Unlocking the Potential: National Strategy for Accelerated Poverty Reduction (PRSP). It takes a rights-based approach and identifies four strategic objectives: creating opportunity towards realizing the full potential of children i. e. access to health, nutrition, education, water and sanitation; ensuring the best interests of children in national, social, family and personal situations i. e. empowerment of children; ensuring safety and security at home and in the public space i. e. protection against abuse, exploitation and violence and establishing and protecting children’s rights i. e. social inclusion, decent work and livelihood. PRSP goal is to introduce and strengthen early childhood and pre-school education; introduce a unified and common primary education opportunity for all children; improve quality of primary education; 100% enrolment, and raise all other targets to achieve quality and completion in primary education; increase literacy rate to 80% and expand the scope of NFE beyond the literacy to reach out to the extreme poor and in remote areas (PRSP, 2005:50-51). In summing up the discussion it can be said that Bangladesh has been improving in primary education significantly since independence. Though primary education has been given priority from the emergence of the country but some dramatic changes has been noticed in the 1990s. This decade saw a renewed dedication to the expansion of primary education, and consequently primary education experienced significant enhancement during the period. In 1990, in a major policy direction Bangladesh made commitment to international compliance and as a result WCEFA came into being. Similar major international initiatives were taken in 2000. World Education Forum at Dakar and the UN Millennium conference at New York, fixed various targets and goals, named as MDGs. As a signatory country, Bangladesh is now committed to attain these targets by 2015. Currently primary education in Bangladesh is on target of achieving the second MDGs phase and it is a matter of concern Number of Students Enrolled in Primary Schools and Percentage of Boys and Girls *percentage of boys and girls students in primary schiools (1991-2009) Number of Students % of Students YearTotalBoysGirlsBoysGirls 199112,635,4196,910,0925,725,32754. 745. 3 199213,017,2677,048,5425,968,72554. 245. 8 199314,067,3327,525,8626,541,47053. 546. 5 199415,180,6808,048,1177,132,56353. 047. 0 199517,284,1579,094,4898,189,66852. 647. 4 199617,580,4169,219,3588,361,05852. 447. 6 199718,031,6739,364,8998,666,77451. 948. 1 199818,360,6429,576,9428,783,70052. 247. 8 199917,621,7319,065,0198,556,71251. 448. 6 200017,667,9859,032,6988,635,28751. 148. 9 200117,659,2208,989,7958,669,42551. 049. 0 200217,561,8288,841,6488,720,18050. 349. 7 200318,431,3209,358,7579,072,56350. 849. 2 200417,953,3009,046,4338,906,86750. 449. 6 200516,225,6588,091,2218,134,43749. 8750. 13 200616,385,8478,129,3148,256,53349. 650. 4 200716,312,9078,035,3538,277,55449. 350. 7 200816,001,6057,919,8378,081,76849. 4950. 51 200916,539,3638,241,0268,298,33749. 8350. 17 Statictis of primary schools in Bangladesh(1996-2009) YEARInstitution GPSEXPRNGPSCOMM* SATTHSAPSNGPSKGEb. Mad- rashaHMAPSNGOTotal 1996377105219683275920027593963143494992759-80818 19973771052195291962104212923472154582312850-77685 19983771053196582989282215823177169171732948-79803 199937709531955331072945123026321940640432531478840 200037677531925330613884122021262296371034379276809 2001376715319428326840951576197124773843357417078126 2002376715319428322548231576179224773443357430178363 2003376715319428326048231618167030886581820034586737 20043767154198143218-1283169937456723821444782868 20053767254196823027-135394622816768*832928980401 20063767254199993192-1314114026656726892033882020 20073767254201073186-131497322536726892022981434 20083767254200833263-157196629876744923340882981 20093767255200612991-95981927446744923323081508 GPS- Government Primary School, RNGPS- Registered Non Government Primary School, NGPS- Non Government Primary School, EXP- PTI attached Experimental School, KG- Kinder Garden, HSAPS- High School Attached Primary Schools, HMAPS- High Madrasa Attached Primary School, * SATT – Sattilite Schools which are closed from 2004 . CHALLENGES †¢Quality of teachers : Teacher’s poor academic quality and low competency is a serious problem for student’s educational attainment. Rahman attempted to establish a profile of the primary school teachers by interviewing some 500 teachers. He found that most of the teachers have only the SSC/HSC examination in the third division (Rahman, 1986:32). This poor quality of teacher’s academic competencies results in ineffective teaching. †¢Fund : Lack of funding is a big problem. The government and donors try to invest more in education sector to achieve the goals of education for all. †¢Quality of education : Bangladesh has a significant progress in achieving some goals of education for all but it needs to focus on the quality of education and early childhood development. †¢Coaching centers : some coaching centers are very much expensive. It helps to decrease child’s creativity because students found readymade notes there and they don’t need to work for it. †¢Students politics : when students participate in politics, they can not concentrate their studies. They will very much busy with political activities rather than their study because they are given money to do this. †¢Lack of consistency: Dhaka, Jan 2 (BDNEWS) – Countries leading educationists Monday demanded cancellation of the proposed ‘unified education’, which was postponed earlier, and introduction of a genuine unified education based on equality, and scientific and secular thinking at secondary level. RECOMMENDATION 1. Inclusion of legal education in government’s policy priorities, and to undertake concrete steps to improve its quality. 2. Formation of a Council of Legal Education for overall control, monitoring and supervision of legal education in Bangladesh. The Council will exercise its functions in collaboration with the Bar Council and the University Grants Commission. Necessary law is to be enacted for the formation of the Council, which would also entail amendment of the Bangladesh Legal Practitioners and Bar Council Order 1972, in so far as it concerns legal education. 3. To form legal education committee in the University Grants Commission consisting of the representatives of the law schools, and with this end in view to make necessary amendments in the University Grants Commission Order, 1972 and the relevant rules. 4. Provision for additional vocational course up to one year for law graduates as prequalification for appearing at the bar examination. How this course would be designed and run would be determined by the proposed Council of Legal Education. 5. Rational combination of academic and vocational character of legal education to make sure law graduates acquire knowledge, skill and competency for legal practice as well as law related general services. It is necessary to provide for more practical methods of teaching law i. e. Socratic method, problem method, case study, moot court and mock trial, clinical legal education etc. 6. Promotion of inter-disciplinary approach to curriculum to help students better understand the societal problems. Subjects like national history, economics, political science, sociology, logic etc could be included in the law curriculum. 7. Inclusion of new law courses (subjects) in the curriculum to respond to the needs of modern economy, ICT and globalisation. Subjects such as corporate law, international economic law, e-commerce, intellectual property law, environmental law, medical jurisprudence need to be included. 8. To include in the curriculum separate courses on ADR, legal ethics, research, drafting and conveyancing. 9. Need for emphasising transnational aspects of law to include more subjects on public and private international law and comparative law. 10. To enhance human rights and gender sensibility of legal education. Separate papers on these issues are suggested to be included in the syllabus 11. Narrowing down the gap between college legal education and university legal education by including more subjects in college curriculum and extending its duration. 12. Introduction of clinical legal education which means learning law by providing legal services to the community. Students need to be involved in various ADR activities where they will be exposed to real life situations and get opportunities to apply their knowledge of law as well as be sensitised to the rights of the marginalised sections of the community. 13. Immediate need for massive reforms and overhauling of college legal education by — (a)extension of duration of courses from existing two years to three years with emphasis on practical courses in the final year; (b)introduction of admission tests; (c)limiting number of seats for admission; (d)mandatory appointment of full time teachers; (e)provision for government financial assistance; (f)provision for adequate infrastructural facilities like class-rooms, library, books, computers etc; (g)provision for effective supervision of the colleges. 14. Establishment of government sponsored model law college to set the norms and standards of modern legal education. 15. Evaluation and examination of students by problem oriented questions. 16. Introduction of basic legal education at SSC and HSC levels as a part of general legal awareness, and as a stage of prequalification for higher studies in law. Ministry of Education is to provide necessary directives and frame rules to incorporate fundamentals of law of the land in SSC and HSC curriculum. 17. To preserve the present bilingual character of medium of instruction for law with an emphasis on effective learning of English. 18. To provide for institutional accountability of teachers, and their evaluation by the students. Details of the procedures of accountability and evaluation would need to be worked out. 19. Provision for training of the teachers. 20. Besides legal profession of a lawyer and a judge, to create more diversified professional job opportunities for the law graduates in various government and non-government departments. One of the ways to do it is to create by competitive examination BCS cadre service(legal) for law graduates to perform law related works in various government and autonomous bodies. CONCLUSION Bangladesh’s education system has deeply entrenched links to the English language over many centuries. This has made English the de facto second language. What’s more important though, English is the primary language of trade and commerce here, which makes Bangladesh a very attractive destination for software and IT services off shoring. And now the government also has been taking some steps for the betterment of the educational system of Bangladesh. People are also concerned now unlike the previous dates. The people and the young generations should come forward along with the government on this purpose. We should remember one thing that we need to change for the development.

IKEA in Australia

As a part of International Advertising ADV301 we were assigned to research an advertising campaign for a product or brand that is marketed locally as well as internationally. To write a report comparing and contrasting the actual advertisements/commercials and campaigns taking various factors into account. The following report will examine the world’s largest furniture retailer Ikea. By studying Ikea’s global strategy as well as the national strategies and the different advertisement internationally and domestically one will get a deeper understanding of their marketing and advertising executions. The advertisements that will be reviewed in this report are two TV commercial, one from Australia and one from the UK. I chose Australia and UK just to show that even countries with similar cultural preferences can have very different approaches. Background A Swedish man named Ingvar Kamprad in a small town called Älmhult, Sweden, founded Ikea in 1943. The company distributes its products through its retail outlets located in over 39 countries. As of October 2010, the chain has 313 stores, most of them in Europe, North America, Asia and Australia (Ikea, 2010). Ikea’s vision is to create a better everyday life for the many people (Ikea, 2010). Their business idea supports this vision by offering a wide range of high quality, well designed and functional home furnishing products to low prices so that as many people will be able to afford them as possible. Ikea has made this possible by using inexpensive materials in a novel way and minimizing production, distribution and retail costs. IKEA and Advertising IKEA’s positioning statement is â€Å"Your partner in better living. We do our part, you do yours. Together we save money†, referring to the ready-to-assemble furniture. The brand image is the result of over 50 years work by Ikea’s co-workers at all levels all over the world. The actions done, things being said, the products offered, the low prices, presentation of product range and the information provided to customers all contributes to the overall image. Ikea has a long tradition of marketing communication and has upon till recently mainly focused on print media, which has shown to be successful. However in the last five years additionally media have been used to an extended degree including TV, radio and Internet (Wise, J., 2000) During the years Ikea has had a number of controversial TV commercial, some have even been banned form certain countries throughout the world. However Ikea believes that their controversy is what makes them stand out and separate them from their primary competitors. The marketing department means that if you like it or not it engages people, it provokes conversation and debate, which successfully results in raising awareness of the brand and increasing sales (Wise, J., 2000). Ikea uses advertising to support many different areas of the business including brand awareness, store themes, catalogue drops and store openings. Every year Ikea publish a free catalogue distributed both in stores and by mail. The catalogue is published in over 36 countries and translated into 27 languages worldwide. The catalogue consumes 70% of the company’s annual marketing budget and is considered to be the main marketing tool of the retail giant. 110 million catalogues were circulated last year – three times higher than that of the Bible, with 13 million of these being available in the UK (Ikea, 2010) Advertising strategy IKEA’s target audience is the same in each country they are situated in and is roughly described as â€Å"everyone† but mainly focusing on young families and couples starting out. â€Å"You have more ideas and ambitions than you have a thick wallet during that period of your life, we think Ikea fits in mostly there† says Christer Granstrand, head of Ikea's international marketing department (Wise, J., 2000). However the target audiences differ from country to country in terms of how they perceive or interpret symbols or stimuli, respond to humor or emotional appeals, as well as in levels of literacy and languages spoken. Most of Ikea’s ads are known to have a sense of simplicity, practicality, rebelliousness and the unexpected. Ikea has managed to maintain a kind of overall brand personality across the markets, even if the company is split by country into franchises operating with almost complete autonomy, including setting its own advertising budget and developing its own marketing initiatives (Wise, J., 2000). This means that the decision process is centralized but the advertising approach is regional (Mueller, B. 2006). Campaigns are based around the unique marketing conditions and cultural sensibilities of each country. Ikea realized that to strengthen its presence in the global market it was necessary to localize. They have over the year worked with different advertising agencies to bring out some of the most creative and unconventional television spots across the globe. Ikea uses a standardized strategy with modified executions. Within a homogeneous environment advertising standardization is recommendable. If, on the contrary, environmental variables across markets are heterogeneous, customized advertising should be favored (Oboulo, 2010). Some studies argue that a standardized advertising strategy is the most desirable option when consumer needs are universal, while others argue that adaptation of the advertising strategy across boundaries is more appropriate due to differing consumer buying motives and cultures. Languages barriers, media limitation and culture diversity are three major factors that need to be taken in to consideration when developing a strategy. Language is one of the major barriers to effective communication through advertising. The problem involves different languages of different countries, different languages or dialects within one country. Communication is impeded by the great diversity of cultural heritage and education which exists within countries and which causes varying interpretations of even single sentences and simple concept (Payne, N., 2009) Even the simplest and most taken for granted aspects of advertising need to be carefully researched. Colors, numbers, symbols and images do not all translate well across cultures. Ikea sells home furnishing products, but not just products but also a way of life, they sell a lifestyle. The lifestyle we have and the way we live differs enormously between cultures and that insight is something Ikea has taken into account not only by tailoring the product range depending on the market but also adapting the advertising execution accordingly. For example, European spots, particularly those in the UK, are more in your face than those in North America, which tend to be more comedic. However Ikea has in general over the last years moved towards idea advertising and away from product and price spots that define many of the chain's competitors (Wise, J., 2000). A reason for Ikea’s international marketing success is that executives from Sweden are located wherever Ikea has a head office such as across Europe, North America, Asia and the Middle East, which helps to carry forward the company’s corporate culture (Wise, J., 2000). The international marketing department develops common strategies during meetings with local marketing managers where they look at common values, ideas and how they would fit with the traditional vision of Ikea.

Antropologhy Essay Example | Topics and Well Written Essays - 1000 words

Antropologhy - Essay Example The authors (1995, p.1) write, â€Å"Immigration is the very core of American society; with the exception of the Native Americans, every American is an immigrant.† The authors further opine, â€Å"This large presence of immigrants in our midst can easily give rise to strong expressions of nativism, especially when people are faced with deteriorating economic conditions.†(p.2) On the basis of information provided in the movie/video that I viewed as for the migration of Hmong and the pattern of migration of people of many nationalities to New York City/State, the summing up of the issues are as under: Hmong: Hmong are mainly from Laos, where they are an ethnic minority group. Their influx into USA was due to the American Cold War policies in Laos. Majority of the 200,000 Hmong refugees found their destination to USA. The pattern of migration was not due to economic reasons, but the political development in Laos. Hmong immigrants were mostly settled in Minnesota, Wisconsin and California. To halt the communist takeover in Indochina, USA conducted a ground operation in Laos and the Hmong ethnic community sided with USA. In May 1975, when communist takeover was imminent, evacuation of the Hmong into Thailand began. The first batch of 3500 Hmong arrived in USA in December 1975 and by 2000, more than 100,000 had immigrated and resettled. Most of them arrived in USA due to duress and to escape harassment at the hands of the Communist regime. Assimilation in the American society was a tall order for them. Most of them were farmers in their country and to adjust into a capitalist society was a tough call in the initial stages. Hmong cultural values clash with that of Americans. A good number of Hmong youth have taken to criminality and to gang life. Notwithstanding all these challenges Hmong ethnic group as a whole looks forward to a bright future in the land of their immigration. New York – The Worlds City The City of New York has always been in the limelight for one reason or the other, even before USA formally emerged as an independent Nation. It was the important entry point for the Europeans since 1880s. About 20 million immigrants had reached the point of their first landing Ellis Island till the early 20th century. The European immigration continued unabated during the 18th and 19th centuries. An acute condition of the agricultural products known as potato famine in Ireland was the cause of the first wave of immigrants from Ireland who arrived in 1840s. During this period German immigration also began and gradually increased. They settled in Rochester and Buffalo. European immigration picked up momentum and Eastern European Jews and Italians followed suit. This was in 1880s by which time the number of German speaking Jew immigrants in New York was 80,000. By 1920, it had risen to 2,000,000. Italian immigrants began arriving in 1800s. By 1950, their number had increased to 500,000 including the city and the state. The New York City was like the transit centre. As soon as one wave of immigrants dispersed to other areas, a new wave arrived. Yankees from New England were in the forefront as for migration and most of those arriving in 1790 to 1840 in New York were from this country. The Chinese first entered America in 1849.They came as laborers, seeking employment. They arrived in San Francisco. The Chinese suffered immense discrimination as American workers felt

Potential and Issues in Implementation of CRM Systems in Fast Moving Dissertation

Potential and Issues in Implementation of CRM Systems in Fast Moving Industries - Dissertation Example ................................................7 1.2 Origin and History of CRM.................................................................................7 1.3 CRM Systems......................................................................................................8 1.4 Fast Moving Consumer Goods (FMCG) Industry................................................9 1.5 Marks and Spencer (M&S).................................................................................9 1.6 Contribution of the Thesis.................................................................................10 1.7 Structure of Thesis.............................................................................................11 2: LITERATURE REVIEW 2.1 Overview...........................................................................................................13 2.2 Customer Relationship Management (CRM)....................................................13 2.3 CRM Systems....................... ..............................................................................14 2.4 Benefits of CRM Systems...................................................................................15 2.5 Strategic Issues in Implementation of CRM Systems........................................18 2.5.1 Linking CRM and Business Strategy..................................................................18 2.5.2 Organisational Fit and Poor Visualization of Objects.................................... ................................................................19 2.5.6 Cost of CRM Systems..........................................................................................20 2.5.7 Data Captured by CRM Systems.........................................................................20 2.5.8 Support for CRM Systems...................................................................................20 2.6 Success factors for the Implementation of CRM Systems..................................21 2.6.1 Organisational Fit and Perception of CRM.........................................................22 2.6.2 Business Process Re-engineering.......................................................................22 2.6.3 Change Management.........................................................................................23 2.6.4 Integration of CRM Systems...............................................................................24 2.6.5 Data Warehousing.......................... ....................................................................24 2.6.6 Cost.....................................................................................................................25 2.7 Conclusion...........................................................................................................25 3: Research Method 3.1 Overview..................................................................................................................26 3.2 Target Industry and Participants26 3.3 Research Method.....................................................................................................27 3.4 Ethical and Professional Considerations..................................................................29 3.5

Product Assessment Essay Example | Topics and Well Written Essays - 1250 words - 3

Product Assessment - Essay Example Considering the storage, it can offer a storage space of 5 times greater than the DVD’s. The disc was jointly developed by Blu Ray Disc Association (BDA) with companies that are the leading manufacturers in consumer products and computers. Blu ray uses a blue laser instead of red which is present in DVD’s and CD’s for much greater focus and precision. The concept had also been supported by Hollywood studios and planned to release their movies on blu ray discs instead of DVD’s (Taylor, Zink, Crawford, & Armbrust, 2009). The target market for Blu ray disc are the people who wants to store excessive amount of data or the market that has likes for watching movies in high definition with clear pixels. The corporate are also considered to be their target market considering different Hollywood studio who agreed to release their movies in blu ray discs. The U.S census data highlights that the total penetration of Blu ray devices in United States is 40.8 Billion. The total spending on the blu ray disc in 2012 has been $2.22 Billion (Prange, 2012). In today’s world, technology is changing at a rapid pace and so are the consumer preferences. The company develops a product on the basis of preference for consumers and their interest. However, if a consumer finds right and suitable in adopting a technology which is much cheaper than the current idea then the new technology has chances of failure. Similarly, in the same context consumers preferences are changing and cheaper versions technology is being adopted. The U.S census data reports that the market for blu ray has declined from $2.6 Billion to $2.4 Billion (Edwards, 2012). The main reason being for this change is known to be an economic downturn. The age of digital download has arrived and customers are diverted to these preferences instead of buying a blu ray disc and storing the data. Digital download is a cheaper option and does not require money

TURING AND AL Essay Example | Topics and Well Written Essays - 250 words

TURING AND AL - Essay Example What is the significance of this thought experiment? Turing’s game paves the way towards a defense of artificial intelligence. He continues explaining what machines are, their role in his experiment, and the universality of digital computers. Then he raises his initial question again and claims: â€Å"The original question, â€Å"can machines think?† I believe to be too meaningless to deserve a discussion† (Turing 324). Then he puts forth all his beliefs about the matter, which pointed to the fact that machines can indeed think. Hereafter, he discusses all the arguments that oppose his beliefs. The first of the objections is the theological objection (Turing 324-325), followed by the heads in the sand objection (Turing 325), then the argument from consciousness (Turing 325-326), arguments from various disabilities (Turing 326-327), lady Lovelace’s objection (Turing 327), and finally, the argument form informality of behavior (Turing 327-328). Towards the e nd, he does not defend his view from these objections, but tells the reader that his belief will transpire towards the end of the century, due to current problems in programming, engineering, mindset, education and experience (Turing 329). As Turing concludes: â€Å"We can only see a short distance ahead, but we can see plenty there that needs to be done† (Turing 330). Work Cited Turing, Alan.

Discuss a detail summary of chapters 3, 4, and 5 in the book The Essay

Discuss a detail summary of chapters 3, 4, and 5 in the book The Economics of Women, Men, and Work, Blau, Ferber, & Winkler, 6 - Essay Example In this book, the gender roles and issues has been covered extensively in both the workplace and the family as one economic unit, shifting roles in this varying economy, the distribution of time to the workplace and the family, and the gender differences in diverse economies. In this book, the excellent picture of the dispersion of gender in an average family structure and the working culture is manifested. This is one of the most famous and popular books on the subject of socio-economic science, which have been of great help to the study of the scholars as well as educating the general people. In this paper, we are going to look at three specific chapters, viz. chapter 3, 4 and 5, from the book. These three chapters teach about the family as an economic unit, allocation of time between labor market and family, and an overview of differences in occupations and the respective earnings. Chapter 3: Family as an economic unit In the chapter three, the most important subject of discussion was the neoclassical economics. Neoclassical economics deals with the theory that economic constraints actually lead to sustained and steady growth, where the ratio of the capital to every micro economical unit is constrained. In this case, we are talking about the family economic unit. Along with that, topics of specialization and exchange have been conferred in detail. The chapter has also shown the economic consequences of marriage along with the various ways of how a family can work to maximize their economic bargaining power. This chapter deals with sociology, psychology and economics in a household, and provides a great depth into the workings of the regular life. Chapter 4: Allocation of time between family and workplace In the fourth chapter, it starts discussing with the definition of labor market, types of labor market, dispositions of any labor market, and the general work culture. It also discussed various issues such as the market time, the non-market, their significan ces, their advantages and disadvantages, and their effect on the household life. Labor working hours trends have been dedicated a full section for this purpose. But the primary focus of this chapter is the surge of women in the labor force. It started during the World War II, and since then, the general gender structure in an ordinary workplace has tremendously changed over the time – married mothers with older children after the World War, married mothers with younger children in the 1960s-80s, and single and unmarried women in 1990s-2000s. It has taken a huge leap towards the liberalization and increased participation of women in the work force. Even the employment disparities of the black community are discussed in detail. Chapter 5: Differences in occupations and the respective earnings Although the name of the chapter gives an impression that it is focused on the various occupations, and the possibilities of income respectively, the chapter deals with something more than that. It starts with the definition of human capital, and then steers off to the gender biases in the field of human capital investment. Whether in the field of education, job trainings or occupations, there have always been significant biases against certain genders. In this chapter, it strives to throw light on that aspect of education and occupation. Though it can be said that the most part of the chapter

The relationship between motivation and experience of Chinese tourists Dissertation

The relationship between motivation and experience of Chinese tourists to UK - Dissertation Example Keywords: Hospitality, Tourism, Culture, Outbound Tourism, Destination Image, Motivation, Push-and-Pull, Chinese Tourists; Characteristics Acknowledgements This study has been completed with the support and guidance of my supervisor, who has been of tremendous encouragement. Acknowledgements are also due to the respondents and participants to the study for their time and cooperation in sharing their feelings and experiences. The researcher also owes thanks to the friends that have helped in editing and refining the study. Table of Contents Chapter One: Introduction 1.1 Background 1.1.1 Global Outbound Tourism 1 1.1.2 China’s Outbound Tourism 4 1.2 Rationale for the Study 6 1.3 Research Aims and Objectives 9 1.4 Research Questions 9 1.5 Structure of the Study 10 Chapter Two: Literature Review 2.1 Chapter Overview 11 2.2 Hospitality Industry 2.2.1 Overview 11 2.2.2 Hospitality and culture 11 2.3 Tourism 2.3.1 Overview 12 2.3.2 Tourism and Culture 13 2.4 Motivation 2.4.1 Definiti on and concept of Motivation 16 2.4.2 Motivation to Travel 17 2.4.3 Motivation for the Chinese Tourists 19 2.5 Characteristics of Chinese tourists 20 2.6 Tourism Experience 21 2.7 Push-and-pull framework 23 2.8 Destination Image 24 2.9 Chapter Summary 25 Chapter Three: Methodology 3.1 Research Philosophy 26 3.2 Epistemology 26 3.3 Research Phenomenon 26 3.4 Research Design 26 3.5 Research Methodology 27 3.6 Data Collection Instruments 29 3.7 Sampling Strategy 32 3.8 Data Analysis 33 3.9 Reliability and Validity 33 3.10 Ethical concerns 34 Chapter Four: Findings & Discussions 4.1 Chapter Overview 35 4.2 Presentation of Findings from the Survey 35 4.3 Presentation of Findings from Interviews 39 4.4 Discussion 42 4.5 Response to research questions 49 4.6 Chapter Summary 50 Chapter Five:... Tourists’ search for novel and distinctive experiences and sensations has been the drivers of outbound tourism (Là ³pez-Guzmà ¡n and Sà ¡nchez-Caňizares, 2012). International travellers are by nature novelty-seeking, inspired by a sense of exploration and adventure (Hartman, Meyer and Scribner, 2009). As per United Nations World Tourism Organization (UNWTO, 2008) international tourism has been experiencing consistent growth and destination diversification (cited in Hartman, Meyer and Scribner, 2009). International tourist arrivals grew from 25 million in 1950 to 903 million in 2007, as per UNWTO which suggests an average growth rate of four percent. By 2020 this number is expected to reach 1.1 billion. So far people from Europe and the Americas accounted for the largest travel but now people from several countries such as Middle-East, North-East, South Asia, and Central and South America also travel to overseas destinations. Travel has now become a mainstream activity fo r the masses. This is perhaps the reason that despite the political crises and natural catastrophes in 2011, the World Tourism Organization (UNWTO) predicted that international arrivals would increase by 4-4.5% in 2012 to an all-time high (ITB, 2011). Despite the uncertain economic outlook, industry experts have expressed optimism for moderate growth. Rising incomes in the emerging markets, stable employment and disposable income in mature markets are expected to drive the growth. The world travel and tourism was impacted in 2011 due to several events such as the conflicts and revolutions in Arab countries, the Tsunami and nuclear disaster in Japan, and the political and economic drama in Greece (ITB, 2011).

Evaluating-Fictive-Narative Essay Example | Topics and Well Written Essays - 1000 words

Evaluating-Fictive-Narative - Essay Example Surprisingly, the boys visiting the coffee shop screamed in equal measure, and there was no huge difference between them and the girls. Kyler too felt threatened, and her efforts to get over the situation seemed to be overshadowed by the noise and confusion created by the environment. The state of confusion was too immense, and it was not clear whether it was the people at the coffee shop or the black locusts that were panicking. There was much screaming and running from one point of the coffee shop to the other, and the situation appeared quite messy. The more noise the people made, the wilder the locusts became. They extended their active mood onto the coffee tables and jumped right into some cups that customers had left behind in fear of the illusionary stings expected from the locusts. They were also extending their happy mood into the kitchen section of the coffee shop, and the workers were running away in fear just like the customers were doing. What is more threatening is that some customers and workers had the black locusts dangling all around their clothes. Unlike Kyler’s understanding, the black locusts were more of what is popularly regarded as the Rocky Mountain locust that spans the prairie areas. They seemed like a new species altogether that was here to cause an unending disaster to the population in Denver. What was more surprising is that they had never been heard of before around the world, leave alone in Denver. â€Å"Can we just ever have a peaceful life in Denver? Now it’s the black locusts, and I do not know what to expect when I wake up tomorrow,† wondered Kyler. As the thoughts kept spanning Kyler’s mind, everyone else seemed to wonder too whether there was a quick solution forthcoming to resolve the messy situation in the Denver coffee shop. Even though this was her popular place to enjoy coffee every evening, it was evident she was

The Nazis regarded the war against the Soviet Union as a 'war of Essay

The Nazis regarded the war against the Soviet Union as a 'war of extermination' (Vernichtungskrieg). What does it mean - Essay Example In  the  spring  of  1941, as preparations were under way for the invasion of the USSR, Hitler proclaimed that a war of destruction was about to start. He called for the annihilation of the Bolshevik leadership, thus laying the foundation for the extermination of what Hitler considered to be the biological source of Bolshevism: the Jews of the USSR. The application of Nazi ideas and ideology depended on two types of force, one of these took the form of indoctrination and propaganda, the other was based on terror. The initial phase of success on eastern front gave Wehrmacht, the opportunity to implement their policy of extermination (Lee 30). This resulted in the worst genocide of history, in which millions of people were killed brutally by using gassing techniques and starving them to death. Thus, the Nazis considered their war against Soviet Union as war of extermination and application of their policies of persecution. Nazis Ideology A profound understanding of Nazis ideolo gy is essential in order to understand the true spirit of Nazis war of extermination. The official name of Hitler’s movement throughout the period 1920 to 1945 was the National Socialist German Workers’ Party. ... Hence, Jews were to be excluded from German nationhood; all non-German immigration must be prevented (Lee 12) There were Nazis who emphasized the socialist element of their ideology, but these did not include Hitler. Instead, Hitler focused more and more on racial rather than economic explanations for major historical trends. He argued in his 1925 book Mein Kampf (My Struggle) that ‘The adulteration of the blood and racial deterioration conditioned thereby are the only causes that account for the decline of ancient civilizations; for it is never by war that nations are ruined, but by the loss of their powers of resistance, which are exclusively a characteristic of pure racial blood’ Lee 13) Hitler has unique importance as the creator of the Nazis programme and ideology; most of his ideas are contained in Mein Kampf and the Zweites Buch (Second Book).(p14) A vital component of Nazism was the ‘Fuehrer principle’ (Fuhrerprinzip). It is true that the cult of lea dership is to be found in all fascist movements, but it was of particular importance in the Nazi context since Hitler’s ideas were crucial in defining the nature of Nazi eclecticism. Above all, Hitler provided Nazism with a unique vision of racial purity and anti-Semitism (Lee 14). Adolf Hitler  had argued in his autobiography  Mein Kampf  for the necessity of Lebensraum, acquiring new territory for German settlement in Eastern Europe. He envisaged settling Germans there as a master race, while exterminating or deporting most of the inhabitants to  Siberia  and using the remainder as  slave labor. The linking of anti-Semitic accusations to race struggle is what made Nazism so genocidal. The Nazis believed the Jews were responsible for what they

Unlike Lady Capulet Essay Example for Free

Unlike Lady Capulet Essay Lady Capulet does show genuine grief; she actually does care about Juliet. Lady Capulet does not cope well with her role; she does not provide qualities of an adequate mother towards Juliet. She does not show affection, love, time, or a have a friendship with Juliet. With these qualities she might have been able to help Juliet or even allow her to marry Romeo, but instead she forced Juliet away and did not cope with her role of being a good parent. A good parent would support their child whatever their decision as long as their child is happy and loved. Unlike Lady Capulet the Nurse does not force Juliet away. She shows her feelings and emotions towards Juliet, she is more of a mother towards Juliet than Lady Capulet. Unlike Lady Capulet she shows that she cares for Juliet.  Thou wast the prettiest babe that eer I nursed.  The Nurse cares for Juliet and loves her. She respects her more than Lord and Lady Capulet by calling her woman. She realises that Juliet is growing up and that she needs encouragement to do so. She gives her independence that Juliet requires. The Nurse treats Juliet like her own daughter and wants what is best for her, this is why she gives her independence and respect, as this is what she requires. However she does also give her restrictions, as she is not a woman yet. The Nurse realises and understands that Juliet is still not yet a woman and gives her guidance to give her a decent upbringing. The Nurse shows the qualities of an adequate parent throughout the play. She shows the audience that she constantly thinks of Juliet and loves her a lot. She shows he love towards Juliet because she has looked after Juliet throughout her whole life. The Nurse shows her love for Juliet through her actions as well. Then hie you hence to Friar Lawrences cell.  There stays a husband to make you a wife.  The Nurse tells Juliet that she can marry Romeo. The Nurse knows by letting this happen she has put her job on the line as the Montagues and the Capulets are rivals. She loves Juliet that much that she has put Juliet before her job; she loves Juliet and is almost like a mother. This shows the loyalty she carries for Juliet, like any good parent she supports Juliet whatever the matter. A good parent is always loyal to their child whatever the situation. Her loyalty is also with the Capulets aswell. O Tybalt best fried I had! O courteous Tybalt, honest gentleman,  that I should live to see the dead!  The Nurse has been with the Capulet family for fourteen years she has grown to love them even with their faults. With love there always come respect. She respects Juliet; with respect comes loyalty. It is the same loyalty that she has for the Capulet family that makes her betray Juliet. The Nurse after helping Juliet to marry Romeo, tells her to marry Paris. I think it is best you marry with the County.  O hes a lovely gentleman.  Here is where the Nurse and Lady Capulet share the same feelings both of them want the best for Juliet and the Nurse sees this as an easy option out as Romeo is banished and Paris is here with security for the future. She wants her to forget about Romeo. After all the hurt it has caused she thinks it is easier to marry Paris. Juliet feels isolated that the Nurse has betrayed her. The Nurse, she does not understand what Juliet feels when she tells Juliet to marry Paris; the Nurse is her confidante, she is Juliets last hope after her father demands she marries Paris. The Nurse does not take into consideration of Juliets viewpoint. Due to the inconsiderate thinking by the Nurse it leaves Juliet distressed and rejects the Nurse even though she does not want to. The Nurse has been a good parent throughout the play except for when she betrayed Juliet at the end of the play. Lord and Lady Capulet did not provide the qualities of a good parent so she went to go and seek these good qualities from the Nurse. The Nurse provided Juliet with a maternal friendship, gave constant affection, advice, time and was a good confidante. However she betrayed Juliet, leaving Juliet isolated. Romeo also needs to find another means of getting adequate parenting; he goes to Friar Lawrence for help. Friar Lawrence is a wise man, he is a suitable father figure for Romeo to look up to; unlike the Montagues he is respected by all and is a knowledgeable advisor. Friar Lawrence provides the care that is needed from a good parent.  Thats my good son, but where hast thou been then? Friar Lawrence is concerned about Romeo; here he is showing care for Romeo as a father would. All good parents show concern for their children. The concern shown by Friar Lawrence creates a friendship between them and it is a fatherly one. There is a good relationship between Friar Lawrence and Romeo because Friar Lawrence has spent most of his life with him, and knows everything he should about Romeo, whenever Romeo needs help he can go to Friar Lawrence because Romeo is not as close to Lord Montague than he is to Friar Lawrence so Romeo finds it easier to talk to Friar Lawrence when he needs help. Romeo and Friar Lawrence have develop trust in their relationship that is one reason why he finds it easier to go to Friar Lawrence rather than Lord Montague. To trust someone you must always care for him or her. With care coming from a parental figure the will always do what is right. Friar Lawrence does this. Taking thy part, hath rushd aside the law.  And turned that black word death to banishment.  This is dear mercy, and thou seest it not.  Friar Lawrence does what is right, he reprimands Romeo for thinking that death is better than banishment. He then also nurtures him. A good parent would show affection and love after telling off their child so that the child would be able to learn from their mistakes. He understands what Romeo is going through and puts himself in Romeos place and guides Romeo to what he should do. This portrays the Friar as an understanding parent, something that a parent should have to cope with their role. Due to Friar Lawrence understanding Romeos situation he is able to provide advice.

Negative Aspects of Stereotype Essay Example for Free

Negative Aspects of Stereotype Essay What is diversity? Why is diversity valued? Diversity is the difference by race, age, ethnicity and culture. Diversity is valued because the it is what makes everyone and everything unique. If we were all the same this would be a boring world we live in with no room for growth. With diversity everyone has something to offer society in their own unique way. What is ethnocentrism? In what ways can ethnocentrism be detrimental to a society? Ethnocentrism is judging another culture or way of living solely based off your own culture or way of living. This can be detrimental to society because it is border line racism. To judge someone because they do not believe what you believe or live the way you live is wrong. It is almost like not giving someone a job because they dont believe what you believe. Define emigration and immigration. Emigration is when Mexicans leave Mexico to settle in American illegally and immigration when someone from another country leaves their country to become a permanent resident of America. What are some of the ways groups of people are identified? Groups of people are identified by race, gender, age, religion, social status i.e. Rich, middle class and poor. Why do people label and group other people? People label and group other people out of habit and in order to give them a distant identity in society. Define culture. Is culture limited to racial and ethnic backgrounds? Explain. Culture is your way of life. Your beliefs on how you think you should live and conduct yourself. Culture is not limited to race or ethnic background because several groups of people regardless of race can be from the same culture. Source for all answers: Racial and Ethnic Groups, Thirteenth Ed. Richard T. Schaefer. Merrill Prentice Hall. 2012

Mtn Nigeria: Telecommunication

Mtn Nigeria: Telecommunication MTN Nigeria is a well know telecommunication industry geared towards dealing with all aspect of telecommunication infrastructural development as it concerns GSM rollout. MTN Nigeria has its central head quarter in South African. MTN was incorporated in Nigeria February 2001 as the first none indigenous Telecommunication Company in the areas of GSM technologies. They have passion for excellence. Global System for Mobile communication (GSM) is a digital mobile telephony system that is widely used all over the world. GSM is widely used in place of all other wireless telephony technologies among which are TDMA (Time division multiple access), CDMA (Code division multiple access). This uses a variation of time division multiple access (TDMA). MTN Nigeria GSM system operates at either the 900 MHz or 1800 MHz frequency band. In todays highly competitive business environment among telecommunications companies in Nigeria, MTN as organization know that Change Management is critical to their competitive advantage and long term success and survival. This reality have made MTN to invest huge resources on formulating and implementing organizational change for their success survival and at the same time investing huge resources in training of their employees (both management and lower-level staffs) on the knowledge of Change management. As Tofler A. stated in the ilearn module (2010), module03, unit1, page2, There is only one constant today and that is change change is inevitable for a successful business achievement. Based on this eminent quote, MTN Nigeria adopted a change program, MTN Nigeria Project office was enlarged to become Capital Programs Group (CPG) within the last five years. Collection of materials on the enlargement of Project Office to Capital Programs group was done through personal contact with top management levels, Program Managers, Managers, Engineers, course material relevant materials from the web. MTN STRUCTURE PRIOR TO ENLARGEMENT OF PROJECT OFFICE TO CAPITAL PROGRAMS GROUP (CHANGE PROGRAMME) As earlier mentioned MTN Nigeria has passion for excellence in areas like, Acquiring and retaining customers, Developing Implementing Market Strategies, Stimulating increased usage of products and services, Generating revenue, Retaining Customers, Stimulating usage Research. . Prior to the enlargement of their project office, MTN Nigeria has only one technical unit that oversee all their network rollout operation maintenance activities. This comprises of many divisions as showed below. Network Implementation Division Network Programs Unit Network Project Management Network Operation Division Network Intelligent Engineering Support Services NMC Operation Network Access Division Network Quality Assurance RF Planning Unit Wireless Bearer Services RF/BT S OPS TX Planning Unit Network Group Figure i: Structure of MTN Network group before the change program implementation. The various divisions implement any given task as stipulated by the organization. Large numbers of sites built was not necessary because the need for expansion was yet to arise. RESTRUCTURING OF PROJECT OFFICE TO CAPITAL PROGRAMS GROUP (CHANGE PROGRAMME) MTN Nigeria having established their vision and mission statement, Vision: To be the leading provider of telecommunication services in Nigeria with a mission to provide first class network quality, customer service and value. Mission statement is To be a catalyst for Nigeria economic growth and development ,helping unleash Nigeria strong development potentials not only through the provision of world class communication but also through innovative and sustainable corporate social responsibility initiatives To be able to leave up this expectation meet up with the new challenges associated with GSM companies within Nigeria beyond. After the end of the financial years 2003, the CEO top management executives of MTN Nigeria came up with new structure that is deemed to alleviate and accelerate network expansion quality throughout the federation. New departments were emerged, job responsibilities changed, new regions were created, new managers were appointed according to company policies. The new structure that was created is Capital Programs Group, CPG works in partnership with various technical suppliers and applies extensive project management skills to rollout all elements of MTN GSM network to the highest standards. The Department is comprised of the following Units: Logistics Core and Fibre Implementation Site Build Rollout BTS/Transmission/3G Upgrade Network Rollout Programme Support The creation of the new divisions gave the company better visibility in managing and rolling out of a better network infrastructure in the areas of 2G 3G networks at a very high speed to meet up with the present demand for customers expectation, and also generated serious revenue increase in subscribers base to relatively 30,000 million. INTERNAL EXTERNAL DRIVERS FOR CHANGE: INTRODUCTION MTN Nigeria came into the country not anticipating that the population in terms of their subscribers base will seriously increase after 3-4 years of operation. The rate at which call drop happens became erratic. MTN Nigeria needed more sites to fill the dead spots that bring about the high rate of call drop. The challenges on GSM technology expansion is seriously increasing in Nigeria. There is need for new technology advancement and new business models. This is a critical path in which top level management, program managers their subordinates needs to focus in achieving a better productivity. MTN conduct a survey through employees and consultant after the 2003 financial year ending with the origination for the CEO and top management. With reference to ilearn module (2010), module03, unit1, lesson 1, page2 internal external drives for change in MTN, the following factors are the primary drivers of MTN organisational change. Rapid technology advances. Weak business performance Poor customer satisfaction High rate of project failure Lack of innovation Mergers acquisitions Collaborative partnership models Outsourcing Greater agility in customers responsiveness New business models RAPID TECHNOLOGY ADVANCEMENT This is a significant driver for organizational change. Rapid development in technology motivated for technology innovation in MTN Nigeria. The increase in new technology advancement in GSM industry in Nigeria gave rise to the need for equipment upgrade in order to integrate the old equipments that may be obsolete in the near future with the new equipments. This was considered by the change agents in order to meet up with the new technology required to make them not to face a diminishing market share to competitors lose capital invested, most importantly bring about a reduction in their CAPEX capital expenditure to a reasonable value. POOR CUSTOMER SATISFACTION Due to the high volume of traffic been carried my MTN, customers started experiencing poor quality of service which gave rise to great number of call drops, capacity congestion, low voice quality, inadequate coverage area. Customers were unable to enjoy the real benefit of GSM using MTN Nigeria network.MTN saw the need and acted in that line to avoid losing their customer base to other competitors. WEAK BUSINESS PERFORMANCE There is a perceived threat from customers regarding the performance of the MTN network. When MTN started in Nigeria many people were in eager to purchase MTN sim card and other various products that meets customers expectation. There was high rate of product acquisition from customers within and near the neighboring countries. The demand for sim cards became tripled it became obvious that the present network capacity cant handle the demand for lines. The rate at which network rollouts were done could not meet up with the new challenging factors. This contributed to a great lose in their revenue generation. HIGH RATE OF PROJECT FALIURE The rate at which project failure occurs within the project office gave a concern to the entire management, this contributed to low number of sites rolled out per quarter yearly. There was no close supervision of site build contractors (SBCs) in other to achieve the desired quality on area of the infrastructures. The introduction of turnkey solution not properly managed also contributed to the failure, site build contractors having insufficient funds to finance their various projects. LACK OF INNOVATION Project office was made up of Engineers Project managers who are pioneers of MTN from South Africa. This group of people are expatriate who operates without processes and procedures, there was no lay down procedure. Virtually all projects where handled and micro managed by them, this gave birth to having most of the site build contractor been none indigenous companies. Projects became very slow because of inadequate man power to operate and handle various assigned works. NEW BUSSINESS MODEL There is need for MTN Nigeria to embrace new business models. The inadequate Transmission capacity became a hindering factor in terms of adopting new business models that will be profiting to the company. Before the restructuring of the project office to capital programs groups new business models like providing E1 solutions to customers couldnt be achieved. But after the restructuring MTN Nigeria started providing E1 solutions to various banks industries in the country which also increased their revenue. MERGER ACQUSATIONS When MTN Nigeria merged and consolidated operations with VGC communications limited sometime in October 2006, significant reengineering took place. To align the management objectives restructuring was the main drive in this factor. The integration of MTN and VGC created a major challenge in streamlining and integration of existing satellite operations structure. After the merger acquisition, some of VGC staffs left the organisation due to change in portfolios, change of project task. This shows that a careful, committed dedicated planning should have been adopted in bring this to realization. OUTSOURCING There is need for MTN Nigeria to adopted outsourcing in some of their business areas. This is expected to improve flexibility and services to their customers. Initial when MTN started in Nigeria, recharge cards where been produced from South Africa, subscriber in the remote area where there is MTN coverage experience difficulty in purchasing the required air time for their business. After the restructuring some of the air time denomination was outsourced and transferred to other parties, along with personnel and other resources to increase the production rate. MTN OBJECTIVES IN MAKING THE CHANGE MTN Nigeria has passion for excellence in following areas, acquiring and retaining customers, Developing Implementing Market Strategies, Stimulating increased usage of products and services, Generating revenue, Retaining Customers, Stimulating usage Research. MTN Nigeria also ensures that the human organisational structure is consistently aligned to business goals in order to achieve organisational effectiveness. The below objectives where considered by MTN Nigeria adopting the change process. To set up a body(Capital Programs Group) that will effectively project manage the accelerated rollout of MTN Nigeria site build rollout In order to meet up with high competition of mobile networks in Nigeria, MTN Nigeria decided to create structure and culture that will be imbedded in operation for operational efficiency Network Rollout at a cheaper cost while achieving same target in terms of quality and service Clarity of responsibility and Value Addition To drop entire operational cost(OPEX) Improve top down and down top communication between executives, managers their subordinate Greater Client and Stakeholder Orientation There is need for MTN to reduce call rate to an affordable value. Network expansion to provide adequate capacity to customers. Increase speed of rollout figures by adding up more regions in order to overcome terrain and distance complexity. Removal of bureaucracy in order to boost up implementation time Empowerment of region for faster decision making Market differentiation by having wider network coverage in the country Maintain Checks and Balances Consistent with Effectiveness Offering different customer choices in terms of broadband, 2G 3G, enterprise solution, Wimax, rural telephony etc. Expanding subscribers base in order to generate more revenue. Environmentally friendly mode of operation example, Safety and health activities (SHE), Nigeria civil aviation authority (NCCA), Environment impact assessment (EIA), building permits approvals before implementation. HOW MANAGERS COULD IDENTIFY THE CENTRAL ISSUES PALN THE ACTION REQUIRED TO ACHIEVE OBJECTIVES. INTRODUCTION Managers must embarrass the fact that people mind set constitute of environment and culture (ways of doing things). Major factor that must be considered for a successful organisational change still lies with environmental, people technology issues. Mangers should also consider peoples issue which has some constraints namely social political cultural factors, these two constraints will go a long way in helping managers identify central issues plan for action in achieving their various objectives. There are always bottle necks in managing the affairs of organisational change by managers, by applying the Seven Ss model such issues will be address and optimum result achieved by managers. EXPLAINATION OF SEVEN Ss MODEL The 7Ss model is the management model that has seven interconnected factors that is used in organizing a company in a holistic and effective way. McKinsey 7Ss model ensures that organization works effectively and well once they reach the desired endpoint. Managers should ensure that 7Ss model is being used in a wide variety of situations where an alignment perspective is useful, this will also boost the performance of MTN Nigeria managers helping in identifying the central issues and project proper action plan, The seven Ss factors are mentioned below: Super ordinate goals Strategy Structure Systems Style Staff Skills Figure 2 below depicts the interdependency of the elements and indicates how a change in one affects all the others. Super ordinate goals This is one of the factor that comes from the top level management, e.g. CEO, this determines the organizational stand for what MTN believes in the Can Do Spirit , share values characterizing the principles aims which should pull it towards successes of MTN Nigeria, core values, the corporate/team culture, Strategy: What is our strategy? How do we intend to achieve our objectives? How do we deal with competitive pressure? How are changes in customer demands dealt with? How is strategy adjusted for environmental issues? Structure: How is the company/team divided? What is the hierarchy? How do the various departments coordinate activities? How do the team members organize and align themselves? Is decision making and controlling centralized or decentralized? Is this as it should be, given what were doing? Where are the lines of communication? Explicit and implicit? Systems: What are the main systems that run the organization? Consider financial and HR systems as well as communications and document storage. Where are the controls and how are they monitored and evaluated? What internal rules and processes does the team use to keep on track? What are the fundamental values that the company/team was built on? Style: How participative is the management/leadership style? How effective is that leadership? Do employees/team members tend to be competitive or cooperative? Are there real teams functioning within the organization or are they just nominal groups? Staff: What positions or specializations are represented within the team? What positions need to be filled? Are there gaps in required competencies? Skills: What are the strongest skills represented within the company/team? Are there any skills gaps? What is the company/team known for doing well? Do the current employees/team members have the ability to do the job? How are skills monitored and assessed?

Cinderella Syndrome Essay -- essays research papers

Cinderella Syndrome I think the time has come for someone to write â€Å"Cinderella: The Sequel.† How did we get here? In 1697, French writer Charles Perrault updated an age-old fairy tale about a young woman named Cinderella to appeal to his contemporaries, French nobility and bourgeoisie. So many of the early versions of the tale boasted a very resourceful young woman who played an active role in her destiny. Perrault, however wrote his Cinderella as a well-mannered, docile, selfless women who would fit seamlessly with the ideal 17th century upper-class society. Historically, fairy tales have reflected the values of society in which they were written or revised mirroring its preoccupations, obsessions, ambitions, and shortcomings. What do these updates say about our culture’s view of women and marriage? It was this version that Walt Disney made famous in the 1950’s and to which feminists strongly reacted to in the 1960’s and 1970’s and ultimately co-opting the story to their own needs. What do these updates say about our culture’s view of women and marriage? In her famous poem, â€Å"Cinderella, Ann Sexton mocks the happily ever after. â€Å"Cinderella and the prince lived, they say, happily ever after, like two dolls in a museum case that was never bothered by diapers or dust.† Today’s teenage girls have been brought up by women who read Sexton and her peers and who have taught their daughters that they can want it all, marriage, career, family. But can they have it all? I feel that ...

Pre-Marital Sex :: social issues

Pre-Marital Sex Premarital sex is a huge problem in society today. People everywhere are not waiting until they get married to have sex. People having sex today are not aware of the consequences that come with having sex. They just think it is fun and there are nothing other than fun comes with having sex. Some people tend to have a lot of sex. They say they do it for the satisfaction. They believe sex is fun. It is perceived to be a great thing from the time one is young. Going to elementary school kids always talked about the day they were going to have sex. They looked forward to it. Where they got the idea that sex was such a great thing is a question that one must ask? The movies, maybe. The magazines that one sees when digging through the drawers of an older brother, uncle or ones father. Sex is all over society. You can not watch cable television without seeing people kissing intimately, or even having sex. Just because cable does not show full nudity does not make it any better to let an eight year old child watch a television show full of sex. In today's society women are not held to that same standard as men are when it comes to having sex. Now that the reasons people are having sex has been somewhat discussed and is out of the way, let us discuss the consequences that come with having sex, such as A.I.D.S. This is a deadly virus that kills ones immune system. A person never dies from the actual virus. They die from the diseases that they would not have otherwise contracted if they still had a strong immune system. The immune system doesn't die slowly either it take at least five years for the immune system to eventually give out. A person can die from a simple cold if they have contracted the A.I.D.S virus. They cold starts of as a normal one does but it just keeps getting worse and worse. People suffer before they die from this disease. This disease has been responsible for killing millions of people. The way this virus is contracted is through exchange of bodily fluids. Sex is the number one way this virus is spread. What people are not realizing is this disease is deadly and by having premarital sex and not being monogamous they too can contract this disease.

A Comparison of Christian Symbols in Song of Solomon, Sula, and Beloved

Although religion does not exist as a central theme in Toni Morrison’s work, it does set premise for a richly intertwined web of symbolism. Morrison’s novels focus on the lives of characters acting in the present day or recent past. For African Americans, events of the past are a crucial facet of culture as they seek to remember their history, the most influential of these events reaching far back into the years of slavery. Historians argue that for incoming slaves, Christianity offered a religious ground for the displaced individual, a soil in which to replant the symbols of their native spirituality. In interviews and articles regarding her works, Morrison seems to take on a tone of rejection towards the idea that the civilization of blacks was beneficial. However, through her use of blatant parallels to the Bible and obvious references to Christian doctrine, it is easy to see how a reader might interpret Morrison’s stance as one of affirmation of at least the Christianizing aspect of civilization. Because of the broadness of Morrison’s mix in usage of Christian symbols and African American folklore, it is important to define the two facets of faith itself: religion and spirituality. Religious structure is built upon dogma, rituals, history, and tradition; spirituality exists as the "unchanging foundation" to that religious structure. Carolyn Mitchell explains both concepts most clearly in her essay titled, "Biblical Revisions in Beloved:" "Religion is the worship of God; spirit is God; spirituality is the individual manifestation of God in everyday life and experience. Spirituality creates an authentic relationship to one’s own life, calling one to be wholly present in and accountable for this life" (29). However, her defin... ...er, ever near me, And the sacred past unfold" (Wright). The girls from childhood were blessings for each other, the escape from outside pressures that each needed. These "precious memories" flood Nel after Sula’s death when she reflects on her early years with Sula: " ‘We was girls together,’ she said as though explaining something" (174). The strength of the bond between Nel and Sula, as well as their failure to recognize the importance of each other before it is too, late follows through to the last page of the book. Nel is walking down a road alone; as she talks to herself crying for Sula, the sacred past unfolds before her (as evident through the authors use of the word "girl") and her epiphany serves as the resolution of the book: "All that time, all that time, I thought I was missing Jude . . . . O Lord, Sula . . . . girl, girl, girlgirlgirl" (174). Â   Â  

Marketing Segmentation

Core benefits : Core benefit is the major benefit or satisfaction that customers are looking from a good or service one buys. This benefit can be happen from person to person. The Cassowaries watch that we produced provides convenience as well usefulness. The watch aims to improve in style and increases the functions of normal analog watch. In 21st century, the watch exist not only to Just to know about the time, but it can be a part of accessory for people to wear it and be more stylish and fashionable.Moreover, with this multipurpose product, it will enhance your fashion sense and reflection. Actual Product : Actual product is the physical parts of the product like benefits and features that affects to customers who purchase our product. In this level, there are four strategies which involve branding, adding features, organizations and benefits. Also that combines to deliver a product with specified benefits to our customers. The Cassowaries watch already has gone through for the t esting before it actually launch.The functions and designs are further modified to give more satisfaction and fulfill the expectations for customers. The actual benefit that added to our product is a WI-if function. This WI-FL function will allow our customers to use WI-FL through their smart phones. Basically, the watch has same facility as router. It requires customers to log in to our Cassowaries watches website to register, to make a simple contract between customers and our company which allows them to able to use Wi-FL by paying a usage fee per month.Also, we came out with this system that those who register with premium members, they will be able to have luxury to get a free usage of a WI-FL for a week. Definitely the premium registration is more costly, but we are sure that the customers will satisfy with this contract and they will not regret to use our product. Last but not least, we make our watch to be more useful and multi-function. Our watch can be turned into a neckla ce. The chain of the watch can be removed from the face of the watch and the new chain for the necklace which given upon purchase, an be re- clipped in the watch.So it can be a necklace as well. The chain is made of jewels for watch, light material and few Jewels for necklace chain as to prevent the tiring in neck due to a heavy weight of chain. It will make the customers more fashionable as well as stylish. Augmented Product : Augmented product is a commodity that has both the primary physical attributes and the non-physical attributes that are added to increase the product's value such as after sales service.After purchase, we measure the wrist size and adjust the length f chain in the spot for our customers as well as neck size. And so, they are able to wear it right after they purchase. We have total 3 years warranty and guidance booklet will be given for customers who are not clear of using it. There is a website for them to check about our products and Q and A sessions with cu stomer service. Conclusion : Promoting a new product will never be an easy work as the competition is tough and most of customers have high expectations in modern society.It will not be that successful to Just have colorful appearance. What we need is to target correct group of people in right time at the correct place and to focus more on satisfying their needs and wants. However, we will not be able to get a competitive advantage by Just satisfying them over our competitors. Looking forward and predict the needs and wants is the epitome method to gain competitive advantage from our competitors. Http://www. Neurotransmitter. Com/lesson-store/lesson-three-levels-of-a-product. HTML Marketing Segmentation S NO. | NAME OF PRODUCT| MARKET SEGMENTATION| 1. | Gillette Mach 3(New Gillette MACH3 Sensitive is an advanced razor designed for men who want a closer, comfortable shave with less irritation3 – even on the most sensitive areas of the face. )| a) Demographic: 1) Gender: Male 2) Age: 16 and above 3) Income: 25,000 and aboveb) Geographic: Urban areasc) Social Class: Middle class to Elite Class| 2. | Fair and Lovely(Fairness that changes your destiny. )| a) Demographic: 1) Gender: Female 2) Age: 15 and above 3) Income: 20,000 and aboveb) Geographic: Urban areasc) Social Class: Middle class| 3. Faber Castell Colors(Faber-Castell has a time honored commitment to tradition, quality, and innovation for all of its brands. )| a) Demographic: 1) Gender: Unisex 2) Age: 3 years and above 3) Income: 25,000 and above 4) Occupation consume: Studentsb) Geographic: Urban areasc) Social Class: Elite class| 4. | Honda CG 125(Honda Motorcycles is defined by Quality, Performance, Speed, Economy Pe trol and Re-sale Value. All these have managed to successfully bag your trust on the New Honda CG125. | a) Demographic: 1) Gender: Male 2) Age: 18 and above 3) Income: 50,000 and above 4) Occupation: Work with frequent ridingb) Geographic: Urban and Rural areasc) Social Class: Middle (Urban) Elite (Rural)| 5. | Colgate Toothpaste(Strengthens teeth with active fluoride. Fights cavities and leaves your mouth with a fresh feeling. )| a) Demographic: 1) Gender: Unisex 2) Age: 3 years and above 3) Income: 25,000 and aboveb) Geographic: Urban and Ruralc) Social Class: Middle to Elite class| Marketing segmentation a. The process of dividing the total market in to several heterogeneous groups. b. The process of bringing several small, unreachable segments into a definable market segment. c. An attempt to reach all consumers with a single marketing mix. d. Practiced by both profit-oriented and not-for-profit organizations Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. Because each segment is fairly homogeneous in their needs and attitudes, they are likely to respond similarly to a given marketing strategy. That is, they are likely to have similar feelings and ideas about a marketing mix comprised of a given product or service, sold at a given price, distributed in a certain way, and promoted in a certain way. Broadly, markets can be divided according to a number of general criteria, such as by industry or public versus private sector. Small segments are often termed niche markets or specialty markets. However, all segments fall into either consumer or industrial markets. Although it has similar objectives and it overlaps with consumer markets in many ways, the process of Industrial market segmentation is quite different. The process of segmentation is distinct from targeting (choosing which segments to address) and positioning (designing an appropriate marketing mix for each segment). The overall intent is to identify groups of similar customers and potential customers; to prioritise the groups to address; to understand their behaviour; and to respond with appropriate marketing strategies that satisfy the different preferences of each chosen segment. Revenues are thus improved. Improved segmentation can lead to significantly improved marketing effectiveness. With the right segmentation, the right lists can be purchased, advertising results can be improved and customer satisfaction can be increased. Â   Marketing Segmentation Core benefits : Core benefit is the major benefit or satisfaction that customers are looking from a good or service one buys. This benefit can be happen from person to person. The Cassowaries watch that we produced provides convenience as well usefulness. The watch aims to improve in style and increases the functions of normal analog watch. In 21st century, the watch exist not only to Just to know about the time, but it can be a part of accessory for people to wear it and be more stylish and fashionable.Moreover, with this multipurpose product, it will enhance your fashion sense and reflection. Actual Product : Actual product is the physical parts of the product like benefits and features that affects to customers who purchase our product. In this level, there are four strategies which involve branding, adding features, organizations and benefits. Also that combines to deliver a product with specified benefits to our customers. The Cassowaries watch already has gone through for the t esting before it actually launch.The functions and designs are further modified to give more satisfaction and fulfill the expectations for customers. The actual benefit that added to our product is a WI-if function. This WI-FL function will allow our customers to use WI-FL through their smart phones. Basically, the watch has same facility as router. It requires customers to log in to our Cassowaries watches website to register, to make a simple contract between customers and our company which allows them to able to use Wi-FL by paying a usage fee per month.Also, we came out with this system that those who register with premium members, they will be able to have luxury to get a free usage of a WI-FL for a week. Definitely the premium registration is more costly, but we are sure that the customers will satisfy with this contract and they will not regret to use our product. Last but not least, we make our watch to be more useful and multi-function. Our watch can be turned into a neckla ce. The chain of the watch can be removed from the face of the watch and the new chain for the necklace which given upon purchase, an be re- clipped in the watch.So it can be a necklace as well. The chain is made of jewels for watch, light material and few Jewels for necklace chain as to prevent the tiring in neck due to a heavy weight of chain. It will make the customers more fashionable as well as stylish. Augmented Product : Augmented product is a commodity that has both the primary physical attributes and the non-physical attributes that are added to increase the product's value such as after sales service.After purchase, we measure the wrist size and adjust the length f chain in the spot for our customers as well as neck size. And so, they are able to wear it right after they purchase. We have total 3 years warranty and guidance booklet will be given for customers who are not clear of using it. There is a website for them to check about our products and Q and A sessions with cu stomer service. Conclusion : Promoting a new product will never be an easy work as the competition is tough and most of customers have high expectations in modern society.It will not be that successful to Just have colorful appearance. What we need is to target correct group of people in right time at the correct place and to focus more on satisfying their needs and wants. However, we will not be able to get a competitive advantage by Just satisfying them over our competitors. Looking forward and predict the needs and wants is the epitome method to gain competitive advantage from our competitors. Http://www. Neurotransmitter. Com/lesson-store/lesson-three-levels-of-a-product. HTML